Please don't get me anything tin.

This is my 10th anniversary in advertising. I’ve been working for a decade on both the agency and client side. Over the years, I’ve helped launch social channels, websites and content marketing practices. I’ve helped create integrated campaigns and brand guidelines. Most recently, I’ve helped lead teams at experiential activations and tech marketing. When it’s a challenge, it’s fun. And it’s always a challenge.

Experience by industry:

  • Tech
  • Travel
  • Financial services
  • Food and frozen beverage
  • Home goods
  • Health and wellness
  • Chocolate (my favorite)

Experience by medium:

  • Digital
  • Print
  • Radio
  • Experiential
  • In-store
  • Social
  • OOH

PUBLICIS HAWKEYE

After helping launch our content practice, I now lead a team for experiential events like SXSW and Grace Hopper. Further the client relationship by presenting well-crafted, well-thought-out concepts for the residential and commercial audiences.

Clients: Capital One, Terminix, Jason’s Deli.

Focus: Digital, content marketing, direct, experiential, print, radio, social.

THE RICHARDS GROUP

Persevered through valuable lessons about agency culture and management styles as I bounced between experiential and digital projects at latitude (tiny, boutique agency) and more traditional work for The Richards Group (big, brand agency).

Clients: French Market Coffee, Memorial Hermann Health System, Cafe Express, Blue Plate Mayonnaise, Rain-X, Ruth’s Chris Steakhouse, Mitchell’s Fish Market, Kids II.

Focus: Print, experiential, digital, social, radio, direct mail, outdoor, video.

THE INTEGER GROUP

Developed store-driving digital campaigns around client initiatives with a focus on millennials. Adapted to wildly different brand voices on nearly every account in the agency.

Clients: 7-Eleven, Slurpee, See’s Candies, AT&T, 7-Eleven, Oroweat Bread, The Illinois Lottery, Lone Star Steakhouse, EyeMax Optical.

Focus: Digital, social, in-store, promotions, print, radio.

Pier 1 Imports

Experienced life from the client’s point of view by working directly with the CMO and CEO.

Clients: Pier 1 Imports

Focus: Digital, online editorial, banner ads, radio, direct mail, social, print

© Josh Barto