It’s not an exaggeration to call Peterbilt a legendary brand.

With over 75 years of history, it’s the top choice of truck drivers. In this concept for a new brand campaign, we showed things from their POV.

What others perceive as wonders of the world, drivers don’t even notice anymore. All they see is one larger-than-life, all-American truck.

Client: Peterbilt

Agency: Publicis Hawkeye

© Josh Barto