American Airlines Talent Marketing

In the aviation industry, finding the right talent is more challenging than ever. American Airlines is inundated with over 90,000 applicants a year just for flight attendant roles—many of which quit after the first six months.

Our solution is to develop a persona-based marketing strategy, conducting person-to-person interviews with their most talented team members and modeling recruiting messaging to speak directly to their motivations and interests.

Work has included everything from event materials and landing pages to handouts and mailers to intern t-shirts and collateral.