Hardcore resolutions aren’t for everyone.

During the time of the year when most people are hitting the gym, the 7-Eleven audience sticks to their energy drinks for breakfast and pizza for snacks. So, in a way that’s authentic to the 7-Eleven brand, we gave them something they could accomplish with less work than it takes to open a can of Red Bull.

Client: 7-Eleven

Agency: The Integer Group

© Josh Barto