Capital One House

Capital One may look like a bank, but it’s backed by a serious R&D department. As a brand, they’ve been experimenting with augmented reality, machine learning, and AI long before anyone knew the name “ChatGPT”, but awareness of them as a company was generally limited to those Jennifer Garner “What’s in your wallet?” ads.

For SXSW, we set out to change that. We created took over Antone’s to create a multi-floor experience, complete with a demo of the Auto Navigator visual pricing experience and an environment that encouraged experimentation and discovery.

Panel-style talks during the day and live music each night brought in SXSW visitors from around the world who came to listen and left with a changed perspective of the brand.