Everything's better when you bring a friend.
How do you get more people in store? You give them a reason to invite a friend. In this case, the reason was a custom two-person shirt. We launched the contest on Slurpee.com and updated the page each week with ideas on how to pose and a gallery of entries. We posted reminders each week on Facebook. Fans shared our posts and much to our delight, tagged their friends. People entered. Many, many times. Each week, winners were posted on the contest landing page, Instagram and in our Facebook cover photo. As the grand finale, we emailed fans to let them know the contest was coming to a close.