It's not easy standing out at SXSW.

The Capital One House is a highly successful four-day takeover during SXSW. Each day, we host thoughtful panels and unbelievable live music. Our challenge this year was to totally redesign the experience; make it feel like a space that felt alive with fresh thinking. Product-powered installations, artistic signage and stage design all came together to do just that.

Client: Capital One

Agency: Publicis Hawkeye