It’s not an exaggeration to call Peterbilt a legendary brand.
With over 75 years of history, it’s the top choice of truck drivers. In this concept for a new brand campaign, we showed things from their POV.
What others perceive as wonders of the world, drivers don’t even notice anymore. All they see is one larger-than-life, all-American truck.
Unproduced
Client: Peterbilt
Agency: Publicis Hawkeye


